July 2026 marked an exceptional milestone for EMCO. The renowned paint brand under PT Mataram Paint earned national recognition through two prestigious award events in Indonesia: the Indonesia Original Brand Award 2026 organized by SWA and the Solopos Best Brand and Innovation (SBBI) Awards 2026 presented by Solopos Media Group
At the Indonesia Original Brand Award 2026, EMCO secured the “Excellent” rating in the Metal Paint category. Meanwhile, at the SBBI Awards 2026, EMCO was recognized as an “Accessible & Trusted Wood and Metal Paint” brand. Both accolades were achieved within the same month, reflecting distinct research methodologies in evaluating brand strength and consumer trust.
Indonesia Original Brand Award: Celebrating Authentic Indonesian Excellence
The Indonesia Original Brand (IOB) program is an annual appreciation initiative conducted by SWA in collaboration with Business Digest to honor authentic Indonesian brands. Established with a rich history, IOB has conducted comprehensive consumer research surveys since 2013.
The credibility of the IOB awards relies heavily on consumer research methodologies. In 2013, the survey covered 5,312 respondents across six major cities, measuring four core dimensions: satisfaction, loyalty, recommendation, and brand competitiveness. This framework demonstrates that brand equity is defined not merely by brand awareness, but by holistic consumer experiences and market resilience against foreign competitors.
For EMCO, the 2026 award continues a long journey of excellence with IOB. EMCO previously received this prestigious award in 2013, 2015, 2017, 2019, 2020, 2021, 2022, and 2023, before reclaiming it in 2026 with an “Excellent” distinction in the Metal Paint category.
SBBI Awards: Measuring Brand Value from Consumer Trust to Sustainability
Further recognition came from the Solopos Best Brand and Innovation (SBBI) Awards 2026, hosted by Solopos Media Group. SBBI acknowledges brands, institutions, and organizations demonstrating outstanding performance in building consumer trust, driving innovation, and creating sustainable social impact.
The SBBI 2026 assessment combines Digital Brand Impact Research and an Editorial Impact Assessment. The digital evaluation analyzes key parameters such as digital visibility, relevance, audience engagement, brand interest, social media performance, digital content reach, and AI visibility. Meanwhile, the editorial assessment evaluates brand differentiation, R&D innovation, community impact, theme alignment, and historical track record. Research findings were thoroughly evaluated by a panel comprising the SBBI research team, senior Solopos Media Group journalists, and branding communication practitioners.
In 2026, EMCO was honored as an Accessible & Trusted Wood and Metal Paint. This marks EMCO’s second consecutive victory following its SBBI recognition in 2025.
EMCO’s Unwavering Commitment to Premium Wood and Metal Coating Solutions
Although received from different research perspectives, both awards in July 2026 converge on a single principle: maintaining long-term brand relevance and consumer trust.
This commitment has been central to EMCO’s journey for decades. A prime example is EMCO LUX, a legendary product launched in 1950 that served as the foundation for EMCO’s long history of fulfilling Indonesia’s wood and metal painting needs.
This complete coating system was further expanded with the launch of EMCO Thinner B in 2013 and EMCO Primer Kayu Besi (Wood and Metal Primer) in 2017. Formulated to work in synergy, these three products deliver an optimal, durable, and high-quality paint finish.
For PT Mataram Paint, winning two prestigious national awards in the same month represents more than just adding accolades. It serves as a driving force to maintain product quality, deliver relevant innovations, and uphold customer loyalty through EMCO’s trusted product lines. Backed by decades of expertise and continuous product refinement, EMCO remains dedicated to being the most reliable wood and metal paint solution for the Indonesian market.
